![]() ![]() Aida model series#With this phrase that perfectly illustrates what can be achieved with a great marketing campaign, we begin our particular journey through the sales process.įirst of all, the AIDA method consists of correctly separating and analyzing all parts of our client's purchasing process.įor this, are the actions and tasks that will be necessary analyzed and defined to try to lead the client to convert from the first stage in which they know our product or service.Īt first, it is somewhat complex, right? Well, the truth is that if a series of specific techniques are carried out, it can be achieved. Great marketing makes the customer look smart”. “Good marketing makes the company look smart. Next, we are going to tell you everything related to the AIDA method and its correct implementation in campaigns, as well as a series of practical examples of how it is used in a good advertising campaign. Aida model how to#Therefore, if you know in depth what it is and how to apply it, it can be an excellent tool for your campaigns. Its origin can be found back in the 19th century and it continues to be of capital importance in identifying the different phases through which a user passes until the final decision to purchase the product or service. There are many examples of this method that can serve as a reference for your marketing and advertising campaigns. However, there is one that is already a classic, it is considered a classic and today it is still really useful, we refer to the AIDA model. However, it is nearly always the case that only a small proportion of people who are aware of and interested in a product actually go ahead and buy it.Within digital marketing we find all kinds of methods to capture the attention of our audience. These proportions will vary depending on the product and market. The percentages shown on the left-hand side of the inverted triangle indicate how the effect of the communication declines as it gets closer to driving action. However, there may be occasions when the model seeks to prompt a visit to a website or request a brochure. ![]() In most cases it is hoped that the product will be purchased. The customer must be moved to really wanting to acquire the product.Īction: this sales model aims to result in a transaction. The offer has to be portrayed in a really appealing way by featuring the customer value proposition (CVP).ĭesire: interest is warm but desire is hot. Interest: sufficient interest has to be built by the promotion to generate action. The prompted awareness figure is always a lot higher than the unprompted figure - and it is the unprompted level that really matters. When testing awareness in surveys it is normal to make a distinction between prompted and unprompted awareness. If people are not aware of a product they cannot be interested in it and no action can be taken. The four steps in the AIDA model are as follows:Īwareness: this is the starting point of all effective communications. The AIDA model is tried and tested and helps us understand how we need to move through different levels of communication to achieve action. ![]() All these are useful frameworks and they fit within the overarching AIDA model. The value proposition canvas will help us work out what we should be saying about our offer. We can use the tipping point for targeting messages. We can use the bull's-eye framework to figure out the essence of our brand. Market research can help us fine-tune a promotional message. It's a hackneyed saying but there is a lot of truth in it that half the money we spend on advertising is wasted the trouble is we don't know which half. Making sure that communications have impact is one of the most difficult tasks of marketers. ![]()
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